Hind Social Super-App
Hind Social is a community-led social media platform that redefines how people connect - not through trends, but through shared beliefs, communities, and causes.
It enables users to discover, join, and participate in communities & organizations, bridging the gap between online engagement and real-world action.
Built as a mobile-first ecosystem, Hind Social brings together social content, chats, events, volunteering, stores ,services & donations into one cohesive experience, allowing people to find purpose-driven circles
As the Product Manager & Designer, I led the end-to-end product design and strategy for the app, from early concept validation and user research to experience design, event tracking setup, and growth execution.
The goal was to make community interaction as seamless and engaging as social media, but rooted in authenticity, learning, and belonging.
Modules
Designed
Sign in & user accounts
Explore communities & joining
Event management & buying
Chats & groups
Short videos (Glimpse)
Content library
Products & services management
Volunteer management
Donation campaign management
Modules Designed
Sign in & User Profile
Concept comparisons & tradeoffs
This is an example how two sign-in concepts were compared in order to design the sign in module of the platform
The final Sign in Flow Screens
User Profile management & Insights
This is an example from the user profile module of Hind Social, where profiles of different user types are shown
Social Media Module
UX Pattern research & understanding
Data points in the social module
Some Screens from Social Media Module of Hind social
This is an example of post insights of multiple types of posts from the platform. In order to make these insights the component documentation included event tracking triggers which are part of component structure. The triggers are used to generate multiple metrics in the platform
Chat Module
UX Pattern research & understanding
Data points in the chat module
Chat screens & components
This is an example of post insights of multiple types of posts from the platform. In order to make these insights the component documentation included event tracking triggers which are part of component structure. The triggers are used to generate multiple metrics in the platform
