
Chomp
Led a business pitch deck for an app that scans product barcodes to provide nutritional info, allergens, and healthier alternatives, as part of a design management course where I acted as the company's CEO
ROLE
CEO (Just role-play)
DURATION
2 Weeks
TEAM
Multidisciplinary team of 12

What?
Are nutrition labels really helpful. How to read them, they are so confusing

How?
Bridging the gap need of having a personal nutritionist and multiple food choices

The design
CHOMP - App that scans product barcodes to provide nutritional info, allergens, and healthier alternatives
The problem
In India, the ratio of nutritionists to the population is alarmingly low, and let’s be honest—how many of us consult a nutritionist before grabbing packaged food?The answer is on the packaging itself , every nutrition label on the product has barcode which contains all the details of nutrition and the ingredients in the food.
After hours of brainstorming
The team came up with a simple solution: an app that scans the barcode on food packaging and translates the complex nutrition label into easy-to-understand language.
Confused between multiple options at a shop? Just can the barcode on the food package
Get detailed breakdown of all the ingredients, nutritions and allergens in the product in simple language. Even get recommendations on alternatives
Get personalized food recommendations based on your past choices and preferences, powered by AI analysis. Tailor your meal options to align with your dietary habits, making healthier choices simpler and more intuitive
Who doesn’t love rewards for making healthy choices? Our platform incentivizes good decisions, turning every meal into an opportunity to earn perks. Enjoy the benefits of healthier eating while being recognized for your efforts
Market sizing and business model
The design management course equipped us with skills to analyze market dynamics and develop effective business models for products