Buxa
The project was an outcome of Simple product design course where the food delivery bag was designed by conducting research with more than 50 delivery agents in Ahmedabad city.
ROLE
Simple product design- Academic project
DURATION
7 weeks
TEAM
Individual project guided by Vikram Mitra (NID FACULTY)
What?
Design a food delivery bag for scooters & bikes for better space planning
How?
Conducted one-on-one research with delivery agents and developed prototypes aimed at enhancing the overall delivery experience
The design
BUXA: A delivery bag designed for improved handling and form, optimized for attachment to bikes and scooters to enhance the delivery process.
Project timeline
The project began with a structured 7-week plan, divided into research, ideation, material selection, and prototyping phases with basic understanding of the food delivery system
Research (Why interview? Just spend time with them)
Various places in Ahmedabad were visited namely CG road, Law garden, IIM road and Panjarapur. The primary research was focused on understanding the trends in pakaging,containers used, understanding consumers ordering trends, types of bags available ,types of vehicles used by the delivery partner, ways of handling the food, etc.The research was conducted by having one to one conversations with the delivery partners on various locations and then understanding and documenting the process of delivery right from the restaurant (outlet) to the consumers home.
Basic details of the rider such as the age,vehicle used working hours, bag details, distance travelled was also recorded with contact details for future feedback or contacting. Engagement with the delivery partners as a friend was encouraged eliminating the concept of interview. The delivery guys were open to discuss their issues and their lifestyle which was the most exciting and engaging part of the research process.
Opportunities to design/objectives
After identifying the pain points, I synthesized the information into a chart that evolved into a project brief, outlining design objectives and desired outcomes.
Ideation- Visualising the product
To solve the problem of handling of the bag, I spent time around different bikes, scooters & cycles to get the best iteration of the bag pattern which will fit most of the vehicles with minimum use of space.
Prototyping
I collaborated with a pattern master to stitch the bag using materials selected through thorough research, ensuring optimal form and water resistance
